65 The 'Just Say the Thing' Visual Aid

This is me being professional. It’s a very cool, very business-like illustration I’ve made for the website because it’s 2026 and apparently, we still haven’t run out of things to say that mean absolutely nothing.

I’ve noticed that tech leaders and creative directors have a tendency to use words like they’re trying to win a prize for "Most Syllables Used in a Windowless Room."

This minimalist illustration is about the moment you decide to stop being a "thought leader" and start being someone who just says the thing. It’s for the art directors and marketing agencies who are tired of the inner-city pressure of having to sound important. If you’re an entrepreneur or a speaker and your message is hidden behind a wall of verbal static, you’re basically just singing a song with no lyrics. And not in a cool, jazzy way.

I made this for the editors and bloggers who realize that a sharp visual is better than a thousand-word "deep dive." It’s a bit like a rap battle, but with fewer rhymes and more business logic. It’s chilly. It’s minimalist. It’s probably the most productive thing I’ve done all week, besides organized my socks by 'level of sadness.'