ACCA: Visual Identity & Asset Development.

Initially commissioned to create illustrations for the ACCA’s visual identity refresh, this project focused on translating abstract professional themes into a unified vector language. Over several years, the scope has expanded to support their entire communication ecosystem. Today, I deliver bespoke infographics, presentation decks, and social media assets that maintain a strict, high-impact brand aesthetic across the globe.

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You can view the official ACCA illustration guidelines here.

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The Brief & Creative Vision

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Working with both in-house and outside partner agencies and internal stakeholders, I was tasked with redefining how ACCA visualizes complex, abstract themes for its 220,000+ members. The brief demanded a departure from generic visuals in favor of a minimalist, high-impact aesthetic.

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Given full creative autonomy, I developed a system focused on:

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• Geometric Simplicity: Large, bold shapes that provide immediate visual clarity.

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• Minimalist Rigor: Removing all unnecessary textures to align with a clean, future-proof brand refresh.

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• Conceptual Depth: Distilling intricate topics like AI and Innovation, Professional Ethics, and Global Sustainability into singular, iconic forms.

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Evolution & Process

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The success of the initial brand refresh led to a direct approval process where my signature style was expanded across the organization's output. This ongoing collaboration ensures that the "ACCA look" remains consistent, whether it is appearing in a technical report or a high-traffic digital campaign.

Today, this partnership covers a broad spectrum of deliverables:

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• Core Brand Assets: A growing library of bespoke illustrations.

• Information Design: Custom infographics and data visualization.

• Narrative Storytelling: Storyboards for brand animations and motion graphics.

• Digital Engagement: Strategic LinkedIn carousels and presentation decks for global use.