And now... it moves! Finally got around to have a go at animating illustrations. Slowly, but surely.
Chose a safe topic - business or career ambition, growth and success, as usual, because one can never get enough of those in modern corporate world.
Since most of my illustrations were originally composed with at least some kind of animation in mind, I chose one that already exists.
Why this one works?
Clean, minimal shapes, no clutter, the message or story is communicated clearly even in the static version. The animated version helps with grabbing the attention. The square format works well on social media, though I might end up doing a horizontal and vertical version as well. There is also a space for copy - this is a must, obviously, always trying to keep that in mind whenever I create something. Not always successful. The first few frames are left blank, since this will be sold on stock sites, this leaves the buyer with some space to extend or cut the video short. Luckily, we have thumbnails to cover for that extra dead air (vision?).
As usual, if you're a creative director, founder, or editor who needs to make abstract business concepts look visually compelling, feel free to reach out.
