Is what clients ideally say when discussing your pitch long after you've left the building. Okay, far-fetched, but that is what I am aiming for with the illustrations and presentation templates I make. It's quite hard to look at a standard corporate template and feel a surge of emotional clarity. Most pitch decks look like they were generated by an algorithm that feeds exclusively on spreadsheets and sadness. Which is ok if the data is also processed by another algorithm, but